Better Together | GTM Partners

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GTM is better together.

Join us as we burn down team silos and build winning tech stacks.

Request Invitation for Better Together
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Your GTM is Broken.

Why Better Together.

The First B2B Go-to-Market Conference. Focused on Unifying Teams and Tech.

GTM is hard, and it shows: 56% of companies missed revenue goals last year. To fix pipelines, revenue, renewals, and expansions, we can’t just fix sales or marketing.

We need a holistic approach that involves sales, marketing, customer success, RevOps, product, and executive leadership. We need tech that integrates into a strategic stack that is greater than the sum of their parts.

GTM is Better Together is a new category of events that combines the deep learning of a user conference, the case studies of an industry trade show, the innovative solutions of a technology conference, and the intimate feel of an executive forum.

GTM is Better Together is an invitation-only, four-city series of executive summits focused on bringing mid-market and enterprise GTM teams together to solve your biggest problems.

That’s why it’s the first conference ever to offer two-for-one tickets. Get one for yourself and give the other to a GTM counterpart on another team: they can attend in any city!

Partners for GTM is Better Together have been carefully selected to represent the epitome of GTM technology; they each provide unique capabilities and solutions that complement each other and work better together. Partners include: Demandbase, Clari, G2, MadKudu, ON24,Vidyard, Technology Advice, Totango + Catalyst and ZoomInfo.

Attend if you are a current or future customer of one of our technology partners. Attend if you are a senior B2B leader at a midmarket or enterprise company who wants to unite your GTM teams and technology.

Why Bring Your Team to Better Together 2024?

Join an elite group of leaders shaping the discussion around what a modern,
Enterprise, GTM team and tech stack should look like and how it can be best
Optimised for efficiency and scalability.

Invite-Only

This event is for people
having big, GTM problems
at big companies.

Get Inspired

Interactive workshops,
frameworks, problem-solving
sessions, case studies, and
peer networking.

Align Your GTM Team

Burn your silos and learn how
to build a high-performing
GTM team.

Build Your GTM Tech Stack

Apply lessons from real-world GTM tech stacks to solve your company’s unique challenges.

GTM Therapy!

You’re not alone. While we can’t solve your personal life problems, we can solve your GTM problems.

Latest Research & Benchmarks

Get exclusive access to the Better Together Benchmark Report that is launching at INBOUND 2024.

2024 Schedule

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

7:30 am

Networking Breakfast

Location: Atlanta

Start your day by picking up your event badge and enjoy a Birds of a Feather style breakfast, where you can network and connect with peers in an informal setting.

9:15 am

Opening Keynote

Location: Atlanta

Join us for an inspiring keynote address that sets the tone for the day’s events, featuring insights and trends that are shaping the future of the industry.

10:00 am

Executive Insights

Location: Atlanta

Hear from top executives from leading companies like Demandbase, ZoomInfo, ON24, G2, Clari, MadKudu, Technology Advice, Totango + Catalyst, and Vidyard as they discuss industry trends and share their strategic visions.

10:45 am

Break

Location: Atlanta

Take a short break to refresh and network with other attendees before the next session.

11:00 am

Go-To-Market Strategies

Location: Atlanta

Participate in an interactive think tank session with GTM analysts to explore innovative go-to-market strategies and best practices.

12:00 am

Lunch Break

Location: Atlanta

Enjoy a break for lunch and take the opportunity to network with fellow attendees in a relaxed environment.

1:00 pm

Afternoon Keynote

Location: Atlanta

Attend the afternoon keynote address for more valuable insights and forward-looking perspectives from industry leaders.

1:45 pm

Customer Success Story One

Location: Atlanta

Learn from a detailed case study showcasing how collaboration between companies leads to successful outcomes and enhanced customer experiences.

2:15 pm

Customer Success Story Two

Location: Atlanta

Another engaging case study highlighting the benefits and success stories of collaborative efforts between organizations.

2:45 pm

Integration Strategies

Location: Atlanta

A panel discussion focusing on the integration strategies that enable companies to work better together and drive mutual success.

3:45 pm

Problem-Solving Sessions

Location: Atlanta

Engage in therapy sessions addressing the top three go-to-market challenges based on your specific needs or join strategy and execution roundtables with Better Together partners and GTM analysts.

4:00 pm

Networking and Innovation

Location: Atlanta

Visit the Innovation Center, enjoy a happy hour, and network with other professionals to end the day on a high note.

Sponsors we love

How Can I Get a Ticket?

Better Together 2024 is an invite-only event.
Sign up through us or one of our partners, or
request an invitation.

Request Invitation for Better Together

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

Coming Soon

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

Coming Soon

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

Coming Soon

Sponsors we love

How Can I Get a Ticket?

Better Together 2024 is an invite-only event.
Sign up through us or one of our partners, or
Request an invitation.

Request Invitation

Sponsors we love

How Can I Get a Ticket?

Better Together 2024 is an invite-only event.
Sign up through us or one of our partners, or
Request an invitation.

Request Invitation

Sponsors we love

How Can I Get a Ticket?

Better Together 2024 is an invite-only event.
Sign up through us or one of our partners, or
Request an invitation.

Request Invitation

Who Should Come?

This event is for:

  • Director-level and up leaders
  • Marketing, Sales, RevOps, Customer Success, Product and Executive Leadership
  • Mid-market and Enterprise Companies
  • B2B (tech and non-tech)
  • Customer or future customer of any of our partners
  • GTM Tech Buyer or Stakeholder, don’t miss this event!

This event is not for:

  • Early stage companies
  • B2C
  • Fractional leaders
  • Consultants
  • Investors
  • Entry-level or junior GTM staff

Speakers

Bryan Brown

Chief Analyst & Co founder, GTM Partners

Bryan Brown

Chief Analyst & Co founder, GTM Partners

Bryan is a SaaS pioneer and thought leader in the marketing and sales tech industry. He has both created and brought to market innovative software products and ideas while helping thousands of companies in their effort to grow revenue more efficiently.

Lindsay Cordell

Senior Analyst, GTM Partners

Lindsay Cordell

Senior Analyst, GTM Partners

Lindsay is a practitioner turned analyst who studies best practices and trends in Go-to-Market and develops actionable models and blueprints for our clients. She has held both practitioner and leadership roles in almost every aspect of GTM, including Product, Marketing, Sales, Customer Success, Revenue Operations, and Enablement.

Sangram Vajre

CEO & Co founder, GTM Partners

Sangram Vajre

CEO & Co founder, GTM Partners

Sangram is a three-time best-selling author and co-founder of several organizations, including Terminus, The Peak Community, and most recently, GTM Partners. Sangram has been at the forefront of B2B marketing trends, the Flip-my-Funnel movement, and defining the Account-Based Marketing category, ushering in a new generation of go-to-market leaders.

Sangram Vajre

CEO & Co founder, GTM Partners

Sangram Vajre

CEO & Co founder, GTM Partners

Sangram is a three-time best-selling author and co-founder of several organizations, including Terminus, The Peak Community, and most recently, GTM Partners. Sangram has been at the forefront of B2B marketing trends, the Flip-my-Funnel movement, and defining the Account-Based Marketing category, ushering in a new generation of go-to-market leaders.

Lindsay Cordell

Senior Analyst, GTM Partners

Lindsay Cordell

Senior Analyst, GTM Partners

Lindsay is a practitioner turned analyst who studies best practices and trends in Go-to-Market and develops actionable models and blueprints for our clients. She has held both practitioner and leadership roles in almost every aspect of GTM, including Product, Marketing, Sales, Customer Success, Revenue Operations, and Enablement.

Bryan Brown

Chief Analyst & Co founder, GTM Partners

Bryan Brown

Chief Analyst & Co founder, GTM Partners

Bryan is a SaaS pioneer and thought leader in the marketing and sales tech industry. He has both created and brought to market innovative software products and ideas while helping thousands of companies in their effort to grow revenue more efficiently.

Call for Integration Partners

Better Together offers a unique opportunity for vendors and technology providers to showcase their solutions to a curated audience of senior-level executives and decision-makers. If your company provides a technology or service in GTM, get in touch with us to learn more about how you can get involved.

Become a Partner

Frequently Asked Questions

GTM is Better Together will include networking, keynotes, research, best practices, panels, GTM awards, and real GTM leaders sharing their tech stacks and approaches to team unity. We have a few surprises planned as well, and promise an event experience that will be not only educational but fun.
There will be a call for speakers on the 12th June 2024. In the meantime, you can send us an email to btATgtmpartnersDOTcom to express interest.
The event is one day, starting at 8 a.m. and ending with a networking happy hour from 5-7 p.m. with local musicians.

We expect around 150 attendees in each city.

We are hosting a birds-of-a-feather breakfast in the morning, opportunities to meet with each other and partners throughout the day, and a happy hour at the end of the day.

If you are a customer of our Better Together partners, you can come for free. Tickets for others are $999 for a pair of tickets so you can bring a colleague.

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Call for Integration Partners

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