7:30 am
Networking Breakfast
Location: Atlanta - Epicurean, Grand Ballroom
Start your day by picking up your event badge and enjoy a Birds of a Feather style breakfast, where you can network and connect with peers in an informal setting.
8:45 am
The Future of Go-to-Market
Location: Atlanta - Epicurean, Grand Ballroom
Join us for an inspiring keynote address on the Future of Go-to-Market by Sangram Vajre, CEO and Co Founder of GTM Partners, featuring insights and trends that are shaping the future of the GTM across industries.
You’ll learn:
Why your go-to-market is broken and how to fix it?
Key trends from the latest GTM benchmark research
Strategies and examples on how modern companies Go-to-Market
9:15 am
GTM is Better Together Workshop - The New Framework for Go-to-Market
Location: Atlanta - Epicurean, Grand Ballroom
Go-to-Market has evolved and as we like to say, it is not a marketing or sales or even customer success problem. It is a GTM problem and a quick-fix strategy or a single GTM motion is not enough to solve this problem. It needs a framework that addresses the end-to-end process of Go-to-Market from marketing to customer success.
Enter the GTM Operating System. The GTM OS (Operating System) is an 8-pillar framework developed by GTM Partners to provide organizations with a blueprint to provide clarity and alignment in their strategic planning and execution process.
The eight pillars of Total Relevant Market, Market Investment Map, Brand & Demand, Pipeline Velocity, Customer Time-to-Value, Customer Expansion, Revenue Operations and Leadership & Management focus on the individual aspects of the GTM process and bringing in data-back research to strategize each pillar in the OS.
This session is an analyst-led workshop that takes you through the eight pillars of the GTM Operating System in an hour. It will serve as a good preface to the sessions that are coming up next and put the discussions in context of the GTM process and the GTM OS.
This session is a sample of content from GTM Partners 8 Pillar GTM Operating System Certification course.
Speakers:
Bryan Brown, Chief Analyst and Co-Founder, GTM Partners
Lindsay Cordell, Senior Analyst, GTM Partners
10:15 am
Break for Innovation Center, Networking and Snacks
Location: Atlanta - Epicurean, Grand Ballroom
The Innovation Center breaks are your chance to connect with Better Together partners and network with colleagues on the expo area.
10:45 am
Better Together in Action: Key Use Cases and Execution Strategies from the Top GTM Technology Executives
Location: Atlanta - Epicurean, Grand Ballroom
Get ready for a dynamic, late-night talk show-style session where top executives from leading GTM technology companies will share their insights on how their innovations drive business success. This lively discussion will be broken up into three key use cases and the technologies needed to improve the way companies Go-to-Market.
Use Case 1: How do we go from a world of cold outbound to warm follow-up and improve conversion rates?
Speakers:
Sam Levan, Co-Founder and CEO, MadKudu
Tyler Lessard, CMO, Technology Advice
Jam Khan, SVP Portfolio Marketing, ZoomInfo
Use Case 2: How can we unlock pipeline with customer time to value and ROI?
Speakers:
Chris Moody, VP Brand Marketing, Demandbase
Julien Sauvage, GVP Marketing, Clari
Justin Noodleman, Senior Director of Revenue, Vidyard
Use Case 3: How do we unlock customer growth to improve efficiency and profitability?
Speakers:
Palmer Houchins, Head of Marketing, G2
Karen Budell, CMO, Totango + Catalyst
This session is moderated by the Chief Analyst of GTM Partners, Bryan Brown
12:00 pm
People, Process & Then Technology: How Fiserv Enables Marketing Innovation at Scale
Location: Atlanta - Epicurean, Grand Ballroom
For enterprise go-to-market organizations to achieve repeatable success, you need more than technology – you need the right talent, alignment and plan to drive growth and innovation at scale.
Join Bob Heidish, VP Digital Marketing Technology and Operations at Fiserv, in a fireside chat with Tessa Barron, SVP of Marketing at ON24, as they discuss the fundamentals behind building a martech strategy that enables a high-performing martech stack, team and go-to-market execution.
You’ll learn:
Keys behind a high-performing marketing operations team
Cross-functional models to enable execution at scale
Critical capabilities for a best-of-breed martech stack
Best practices for data and integrations
How AI will shape the future of martech
12:30 pm
Lunch Break
Location: Atlanta - Epicurean, Grand Ballroom
Enjoy a break for lunch and take the opportunity to network with fellow attendees in a relaxed environment.
1:15 pm
Guest Keynote : Building High Performing Teams
Location: Atlanta - Epicurean, Grand Ballroom
Listen to the visionary Dr. Tim Elmore, the founder and CEO of Growing Leaders. Dr. Tim founded the Growing Leaders organization to focus on the development of emerging leaders. In the 11 years since Growing Leaders was founded, he has spoken to over 500,000 leaders across various industries.
You’ll learn:
How to work together as a high performing team
Pitfalls that are keeping you from becoming one team
How to build trust that drives meaningful business outcomes
2:00 pm
Transforming GTM Tech Stacks: From Junk Drawer to Strategic Engine
Location: Atlanta - Epicurean, Grand Ballroom
In this session, our Enterprise Marketing leaders will talk us through their experience in transforming random, uncoordinated revenue driving technologies from a chaotic collection of tools into a streamlined strategic engine. Whether you are trying to take a traditional and low-tech organization into the 21st century or want to learn how to build a unified “single pane of glass” for complete visibility, our experienced panel will talk you through the complex change management process that will help you optimize your systems and outcomes.
Representing ZoomInfo, Technology Advice, and Madkudu, we will discuss the broader context of getting your GTM Tech Stack Junk Drawer under control while diving deeper into some technologies that have allowed our panelists to make a real difference in their pipeline generation programs.
Speakers:
Nadia Davis, Sr. Director, Revenue Marketing and MarOps, PayItGov
Rachel Christopher, Marketing Operations Manager Autodesk
Heather Berggren, Sr. Director, Demand Generation, Cisco
This panel is moderated by Lindsay Cordell, Senior Analyst, GTM Partners
What You’ll Learn
How to turn a hodgepodge of GTM Technologies into a well oiled marketing machine
When to measure “things” and when the measure “performance”
How to curate audiences vs. chasing contacts
2:50 pm
Sharing Actionable Insights Across Sales, Marketing, and Customer Success
Location: Atlanta - Epicurean, Grand Ballroom
A marketing leader, a sales leader, and a CS leader share hard-won lessons on how to collaborate cross-functionally and get the most out of siloed data.
Speakers:
MJ Varghese, SVP of Digital Strategy & Marketing, Equifax
Howard Atkins, Executive Vice President of GTM, ConstructConnect
Paul Whelan, Director of Customer Insights, Verint
This panel is moderated by Sarah Allen-Short, Head of Research, GTM Partners
You’ll learn:
What GTM leaders wish other functional teams told them
How to surface the most relevant cross-functional insights
How to overcome challenges in sharing data and insights
3:30 pm
Break for Innovation Center, Networking and Snacks
Location: Atlanta - Epicurean, Grand Ballroom
The Innovation Center breaks are your chance to connect with Better Together partners and network with colleagues on the expo area.
4:00 pm
Analyst and Better Together Partners Led Roundtable
Location: Atlanta - Epicurean, Grand Ballroom
The facilitated Roundtables create an intimate environment of small interactive group discussions focused on key GTM problems.
Better Together Partners and Speakers will host the following table topics:
1. How to use reviews, insights, intent and data to drive revenue – G2
2. How to drive revenue through expansion and NRR? – Totango + Catalyst
3. What current realities in our culture present the greatest challenges to team building? – GTM Partners
4. What issues have you faced that you felt you handled well. What did you to lead well? – GTM Partners
5. What do you do to deepen the emotional intelligence of your team members? – GTM Partners
6. How to use data and intent to drive revenue? – Demandbase
7. GTM alignment and leaders and front line – Demandbase
8. Enabling Marketing Innovation at Scale – ON24
9. Demand Generation – What’s Actually Working? – TechnologyAdvice
10. Crafting Modern Sales and Marketing Plays: Integrating ABM, GTM Strategies, and Gifting for Maximum Impact – Reachdesk
4:45 pm
Innovation Center, Happy Hour, and Networking
Location: Atlanta - Epicurean, Grand Ballroom
Connect with Better Together partners and catch up with colleagues on the expo area.
