7:30 am
Networking Breakfast
Location: Atlanta
Start your day by picking up your event badge and enjoy a Birds of a Feather style breakfast, where you can network and connect with peers in an informal setting.
8:45 am
Opening Keynote
Location: Atlanta
Join us for an inspiring keynote address on the Future of Go-to-Market by Sangram Vajre, CEO and Co Founder of GTM Partners, featuring insights and trends that are shaping the future of the GTM across industries.
9:15 am
GTM is Better Together Workshop - The New Framework for Go-to-Market
Location: Atlanta
Go-to-Market has evolved and as we like to say, it is not a marketing or sales or even customer success problem. It is a GTM problem and a quick-fix strategy or a single GTM motion is not enough to solve this problem. It needs a framework that addresses the end-to-end process of Go-to-Market from marketing to customer success.
Enter the GTM Operating System Certification. The GTM OS (Operating System) is an 8-pillar framework developed by GTM Partners to provide organizations with a blueprint to provide clarity and alignment in their strategic planning and execution process.
The eight pillars of Total Relevant Market, Market Investment Map, Brand & Demand, Pipeline Velocity, Customer Time-to-Value, Customer Expansion, Revenue Operations and Leadership & Management focus on the individual aspects of the GTM process and bringing in data-back research to strategize each pillar in the OS.
This session is an analyst-led workshop that takes you through the eight pillars of the GTM Operating System in an hour. It will serve as a good preface to the sessions that are coming up next and put the discussions in context of the GTM process and the GTM OS.
This session is a sample of content from GTM Partners 8 Pillar GTM Operating System Certification course.
Speakers:
Bryan Brown, Chief Analyst and Co-Founder, GTM Partners
Lindsay Cordell, Senior Analyst, GTM Partners
10:15 am
Break for Innovation Center, Networking and Snacks
Location: Atlanta
The Innovation Center breaks are your chance to connect with Better Together partners and network with colleagues on the expo area.
10:45 am
Rapid Fire Case Study : GTM Execution Use Cases with Better Together Partner Examples
Location: Atlanta
Let’s put Executives in the spot once and get them to answer questions about their technology and how it aligns with other technologies in the same space. There are 3 interesting technology groups and topics to look forward to:
Use Case 1: How do we go from world of cold outbound to warm follow using better signals + intent + buying group
Speakers: Chris Moody, VP Brand Marketing, Demandbase Sam Levan, Co-Founder and CEO, MadKudu Tyler Lessard, CMO, Technology Advice Jam Khan, SVP Portfolio Marketing, ZoomInfo Use Case 2: Unlock pipeline with customer time to value and ROI (Clari, Vidyard, ZoomInfo) Speakers: Julien Sauvage, GVP Marketing, Clari Palmer Houchins, Head of Marketing, G2 Tessa Barron, SVP of Marketing, ON24 Michael Litt, CEO, Vidyard Jam Khan, SVP Portfolio Marketing, ZoomInfo Use Case 3: How do we improve efficient growth and drive NRR by delivering more moments of value with existing customers. (Demandbase, Totango, G2)
Speakers: Chris Moody, VP Brand Marketing, Demandbase Palmer Houchins, Head of Marketing, G2 Karen Budell, CMO, Totango + Catalyst This session is moderated by the Chief Analyst of GTM Partners, Bryan Brown
Speakers: Chris Moody, VP Brand Marketing, Demandbase Sam Levan, Co-Founder and CEO, MadKudu Tyler Lessard, CMO, Technology Advice Jam Khan, SVP Portfolio Marketing, ZoomInfo Use Case 2: Unlock pipeline with customer time to value and ROI (Clari, Vidyard, ZoomInfo) Speakers: Julien Sauvage, GVP Marketing, Clari Palmer Houchins, Head of Marketing, G2 Tessa Barron, SVP of Marketing, ON24 Michael Litt, CEO, Vidyard Jam Khan, SVP Portfolio Marketing, ZoomInfo Use Case 3: How do we improve efficient growth and drive NRR by delivering more moments of value with existing customers. (Demandbase, Totango, G2)
Speakers: Chris Moody, VP Brand Marketing, Demandbase Palmer Houchins, Head of Marketing, G2 Karen Budell, CMO, Totango + Catalyst This session is moderated by the Chief Analyst of GTM Partners, Bryan Brown
12:00 pm
Case Study Session - Achieving scale in enterprise companies utilizing first party data
Location: Atlanta
Come and listen to the illuminating panel discussion with Fiserv and Autodesk led by Tessa Barron , VP of Marketing from ON24.
Grab a seat to this discussion about achieving scale in enterprise companies utilizing first party data using technologies like ON24, Demandbase and Madkudu.
Learn from a detailed discussion on achieving scale in enterprise companies utilizing first party data. This discussion covers:
First Party Data
AI Innovation
How Demandbase, ON24 and Madkudu are working together
How GTM has shifted within the customer organizations
Speakers: Panel Moderator: Tessa Barron, SVP of Marketing, ON24 Customer Speakers: Bob Heidish, VP, Marketing Technology & Operations, Global Brand, Fiserv Rachel Christopher, Marketing Operations Manager, Autodesk Chloe Varnas, Director Global Business Development, Autodesk
Speakers: Panel Moderator: Tessa Barron, SVP of Marketing, ON24 Customer Speakers: Bob Heidish, VP, Marketing Technology & Operations, Global Brand, Fiserv Rachel Christopher, Marketing Operations Manager, Autodesk Chloe Varnas, Director Global Business Development, Autodesk
12:30 pm
Lunch Break
Location: Atlanta
Enjoy a break for lunch and take the opportunity to network with fellow attendees in a relaxed environment.
1:15 pm
Guest Keynote : Building High Performing Teams
Location: Atlanta
Listen to the visionary Dr. Tim Elmore, the founder and CEO of Growing Leaders. Dr. Tim founded the Growing Leaders organization to focus on the development of emerging leaders. In the 11 years since Growing Leaders was founded, he has spoken to over 500,000 leaders across various industries.
2:00 pm
Panel Discussion (TBA)
Location: Atlanta
Another engaging case study highlighting the benefits and success stories of collaborative efforts between organizations.
2:50 pm
Better Together Customer Story
Location: Atlanta
A customer presentation on how 3-4 technologies work Better Together. This session covers:
The buying process and the uses cases that were considered
The ROI of each of the technologies being used in the Tech Stack
How do these technologies work better together?
How do these technologies integrate with the overall GTM Tech Stack to create trust?
3:30 pm
Break for Innovation Center, Networking and Snacks
Location: Atlanta
The Innovation Center breaks are your chance to connect with Better Together partners and network with colleagues on the expo area.
4:00 pm
Analyst and Better Together Partners Led Roundtable
Location: Atlanta
The facilitated Roundtables create an intimate environment of small interactive group discussions focused on key GTM problems.
Better Together Partners and Speakers will host the following table topics:
1. How do you navigate buying in an enterprise company?
2. How to drive revenue through expansion and NRR?
3. How to use data and intent to drive revenue?
4. How do you optimize and create modern sales plays?
5. How to use customer reviews and insights to create net new deals?
6. What online experiences create conversions for enterprise companies?
7. GTM alignment and leaders and front line
8. How to leverage an account based / demand gen motion to drive customer expansion
4:45 pm
Innovation Center, Happy Hour, and Networking
Location: Atlanta
Connect with Better Together partners and catch up with colleagues on the expo area.
