Better Together | GTM Partners

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Register for the event

GTM is better together.

Join us as we burn down team silos and build winning tech stacks.

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4

locations

30+

Speakers

30+

Sessions

700+

Attendees

Your GTM is Broken.

Why Better Together.

The First B2B Go-to-Market Conference. Focused on Unifying Teams and Tech.

GTM is hard, and it shows: 56% of companies missed revenue goals last year. To fix pipelines, revenue, renewals, and expansions, we can’t just fix sales or marketing.

We need a holistic approach that involves sales, marketing, customer success, RevOps, product, and executive leadership. We need tech that integrates into a strategic stack that is greater than the sum of their parts.

GTM is Better Together is a new category of events that combines the deep learning of a user conference, the case studies of an industry trade show, the innovative solutions of a technology conference, and the intimate feel of an executive forum.

GTM is Better Together is an invitation-only, four-city series of executive summits focused on bringing mid-market and enterprise GTM teams together to solve your biggest problems.

That’s why it’s the first conference ever to offer two-for-one tickets. Get one for yourself and give the other to a GTM counterpart on another team: they can attend in any city!

Partners for GTM is Better Together have been carefully selected to represent the epitome of GTM technology; they each provide unique capabilities and solutions that complement each other and work better together. Partners include: Demandbase, Clari, G2, MadKudu, ON24,Vidyard, Technology Advice, Totango + Catalyst and ZoomInfo.

Attend if you are a current or future customer of one of our technology partners. Attend if you are a senior B2B leader at a midmarket or enterprise company who wants to unite your GTM teams and technology.

Why Bring Your Team to Better Together 2024?

Join an elite group of leaders shaping the discussion around what a modern,
Enterprise, GTM team and tech stack should look like and how it can be best
Optimised for efficiency and scalability.

Inspirational GTM Keynotes

Hear from GTM Partners Analysts and visionary guest speakers who will inspire and challenge your thinking around GTM.

Customized Learning Sessions

Participate in sessions and birds of a feather tables tailored to your technology stack and use case.

Varied Learning Formats

Gain insights from various session formats, including GTM Partners’ analyst presentations, interactive panel discussions, and use case-based case studies.

Real-World Empowerment Tools

Leading enterprise tech companies will share the use cases their customers are applying to their technologies. Apply these real-world GTM tech stack lessons to address your company’s unique challenges.

GTM Therapy and Networking Opportunities

Expand your professional network, connect with GTM Partners analysts, and engage with peers facing similar challenges. Apply the new GTM framework to solve your GTM problems. GTM is messy, but it doesn’t have to be.

Introduction of a Groundbreaking GTM Framework

Learn about the 8-Pillar GTM Operating System. The only holistic Go-to-Market framework that factors in Sales, Marketing, CS, RevOps and Product teams.

2024 Schedule

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

7:30 am

Networking Breakfast

Location: Atlanta - Epicurean, Grand Ballroom

Start your day by picking up your event badge and enjoy a Birds of a Feather style breakfast, where you can network and connect with peers in an informal setting.

8:45 am

The Future of Go-to-Market

Location: Atlanta - Epicurean, Grand Ballroom

Join us for an inspiring keynote address on the Future of Go-to-Market by Sangram Vajre, CEO and Co Founder of GTM Partners, featuring insights and trends that are shaping the future of the GTM across industries.

You’ll learn:
Why your go-to-market is broken and how to fix it?
Key trends from the latest GTM benchmark research
Strategies and examples on how modern companies Go-to-Market

9:15 am

GTM is Better Together Workshop - The New Framework for Go-to-Market

Location: Atlanta - Epicurean, Grand Ballroom

Go-to-Market has evolved and as we like to say, it is not a marketing or sales or even customer success problem. It is a GTM problem and a quick-fix strategy or a single GTM motion is not enough to solve this problem. It needs a framework that addresses the end-to-end process of Go-to-Market from marketing to customer success.

Enter the GTM Operating System. The GTM OS (Operating System) is an 8-pillar framework developed by GTM Partners to provide organizations with a blueprint to provide clarity and alignment in their strategic planning and execution process.

The eight pillars of Total Relevant Market, Market Investment Map, Brand & Demand, Pipeline Velocity, Customer Time-to-Value, Customer Expansion, Revenue Operations and Leadership & Management focus on the individual aspects of the GTM process and bringing in data-back research to strategize each pillar in the OS.

This session is an analyst-led workshop that takes you through the eight pillars of the GTM Operating System in an hour. It will serve as a good preface to the sessions that are coming up next and put the discussions in context of the GTM process and the GTM OS.

This session is a sample of content from GTM Partners 8 Pillar GTM Operating System Certification course.

Speakers:
Bryan Brown, Chief Analyst and Co-Founder, GTM Partners
Lindsay Cordell, Senior Analyst, GTM Partners

10:15 am

Break for Innovation Center, Networking and Snacks

Location: Atlanta - Epicurean, Grand Ballroom

The Innovation Center breaks are your chance to connect with Better Together partners and network with colleagues on the expo area.

10:45 am

Better Together in Action: Key Use Cases and Execution Strategies from the Top GTM Technology Executives

Location: Atlanta - Epicurean, Grand Ballroom

Get ready for a dynamic, late-night talk show-style session where top executives from leading GTM technology companies will share their insights on how their innovations drive business success. This lively discussion will be broken up into three key use cases and the technologies needed to improve the way companies Go-to-Market.

Use Case 1: How do we go from a world of cold outbound to warm follow-up and improve conversion rates?
Speakers:
Sam Levan, Co-Founder and CEO, MadKudu
Tyler Lessard, CMO, Technology Advice
Jam Khan, SVP Portfolio Marketing, ZoomInfo

Use Case 2: How can we unlock pipeline with customer time to value and ROI?
Speakers:
Chris Moody, VP Brand Marketing, Demandbase
Julien Sauvage, GVP Marketing, Clari
Justin Noodleman, Senior Director of Revenue, Vidyard

Use Case 3: How do we unlock customer growth to improve efficiency and profitability?
Speakers:
Palmer Houchins, Head of Marketing, G2
Karen Budell, CMO, Totango + Catalyst

This session is moderated by the Chief Analyst of GTM Partners, Bryan Brown

12:00 pm

People, Process & Then Technology: How Fiserv Enables Marketing Innovation at Scale

Location: Atlanta - Epicurean, Grand Ballroom

For enterprise go-to-market organizations to achieve repeatable success, you need more than technology – you need the right talent, alignment and plan to drive growth and innovation at scale.

Join Bob Heidish, VP Digital Marketing Technology and Operations at Fiserv, in a fireside chat with Tessa Barron, SVP of Marketing at ON24, as they discuss the fundamentals behind building a martech strategy that enables a high-performing martech stack, team and go-to-market execution.

You’ll learn:

Keys behind a high-performing marketing operations team
Cross-functional models to enable execution at scale
Critical capabilities for a best-of-breed martech stack
Best practices for data and integrations
How AI will shape the future of martech

12:30 pm

Lunch Break

Location: Atlanta - Epicurean, Grand Ballroom

Enjoy a break for lunch and take the opportunity to network with fellow attendees in a relaxed environment.

1:15 pm

Guest Keynote : Building High Performing Teams

Location: Atlanta - Epicurean, Grand Ballroom

Listen to the visionary Dr. Tim Elmore, the founder and CEO of Growing Leaders. Dr. Tim founded the Growing Leaders organization to focus on the development of emerging leaders. In the 11 years since Growing Leaders was founded, he has spoken to over 500,000 leaders across various industries.

You’ll learn:
How to work together as a high performing team
Pitfalls that are keeping you from becoming one team
How to build trust that drives meaningful business outcomes

2:00 pm

Transforming GTM Tech Stacks: From Junk Drawer to Strategic Engine

Location: Atlanta - Epicurean, Grand Ballroom

In this session, our Enterprise Marketing leaders will talk us through their experience in transforming random, uncoordinated revenue driving technologies from a chaotic collection of tools into a streamlined strategic engine. Whether you are trying to take a traditional and low-tech organization into the 21st century or want to learn how to build a unified “single pane of glass” for complete visibility, our experienced panel will talk you through the complex change management process that will help you optimize your systems and outcomes.

Representing ZoomInfo, Technology Advice, and Madkudu, we will discuss the broader context of getting your GTM Tech Stack Junk Drawer under control while diving deeper into some technologies that have allowed our panelists to make a real difference in their pipeline generation programs.

Speakers:

Nadia Davis, Sr. Director, Revenue Marketing and MarOps, PayItGov
Rachel Christopher, Marketing Operations Manager Autodesk
Heather Berggren, Sr. Director, Demand Generation, Cisco

This panel is moderated by Lindsay Cordell, Senior Analyst, GTM Partners

What You’ll Learn
How to turn a hodgepodge of GTM Technologies into a well oiled marketing machine
When to measure “things” and when the measure “performance”
How to curate audiences vs. chasing contacts

2:50 pm

Sharing Actionable Insights Across Sales, Marketing, and Customer Success

Location: Atlanta - Epicurean, Grand Ballroom

A marketing leader, a sales leader, and a CS leader share hard-won lessons on how to collaborate cross-functionally and get the most out of siloed data.

Speakers:

MJ Varghese, SVP of Digital Strategy & Marketing, Equifax
Howard Atkins, Executive Vice President of GTM, ConstructConnect
Paul Whelan, Director of Customer Insights, Verint

This panel is moderated by Sarah Allen-Short, Head of Research, GTM Partners

You’ll learn:
What GTM leaders wish other functional teams told them
How to surface the most relevant cross-functional insights
How to overcome challenges in sharing data and insights

3:30 pm

Break for Innovation Center, Networking and Snacks

Location: Atlanta - Epicurean, Grand Ballroom

The Innovation Center breaks are your chance to connect with Better Together partners and network with colleagues on the expo area.

4:00 pm

Analyst and Better Together Partners Led Roundtable

Location: Atlanta - Epicurean, Grand Ballroom

The facilitated Roundtables create an intimate environment of small interactive group discussions focused on key GTM problems. Better Together Partners and Speakers will host the following table topics:

1. How to use reviews, insights, intent and data to drive revenue – G2
2. How to drive revenue through expansion and NRR? – Totango + Catalyst
3. What current realities in our culture present the greatest challenges to team building? – GTM Partners
4. What issues have you faced that you felt you handled well. What did you to lead well? – GTM Partners
5. What do you do to deepen the emotional intelligence of your team members? – GTM Partners
6. How to use data and intent to drive revenue? – Demandbase
7. GTM alignment and leaders and front line – Demandbase
8. Enabling Marketing Innovation at Scale – ON24
9. Demand Generation – What’s Actually Working? – TechnologyAdvice
10. Crafting Modern Sales and Marketing Plays: Integrating ABM, GTM Strategies, and Gifting for Maximum Impact – Reachdesk

4:45 pm

Innovation Center, Happy Hour, and Networking

Location: Atlanta - Epicurean, Grand Ballroom

Connect with Better Together partners and catch up with colleagues on the expo area.

How Can I Get a Ticket?

Better Together 2024 is an enterprise level event for Director level and above.
Tickets are $999 for a pair of tickets so you can bring a colleague.
Special Early Bird Pricing with 50% discount now available!

Register for Event

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

7:30 am

Networking Breakfast

Location: Boston

Start your day by picking up your event badge and enjoy a Birds of a Feather style breakfast, where you can network and connect with peers in an informal setting.

8:45 am

The Future of Go-to-Market

Location: Boston

Join us for an inspiring keynote address on the Future of Go-to-Market by Sangram Vajre, CEO and Co Founder of GTM Partners, featuring insights and trends that are shaping the future of the GTM across industries.

You’ll learn:
Why your go-to-market is broken and how to fix it?
Key trends from the latest GTM benchmark research
Strategies and examples on how modern companies Go-to-Market

9:15 am

GTM is Better Together Workshop - The New Framework for Go-to-Market

Location: Boston

Go-to-Market has evolved and as we like to say, it is not a marketing or sales or even customer success problem. It is a GTM problem and a quick-fix strategy or a single GTM motion is not enough to solve this problem. It needs a framework that addresses the end-to-end process of Go-to-Market from marketing to customer success.

Enter the GTM Operating System. The GTM OS (Operating System) is an 8-pillar framework developed by GTM Partners to provide organizations with a blueprint to provide clarity and alignment in their strategic planning and execution process.

The eight pillars of Total Relevant Market, Market Investment Map, Brand & Demand, Pipeline Velocity, Customer Time-to-Value, Customer Expansion, Revenue Operations and Leadership & Management focus on the individual aspects of the GTM process and bringing in data-back research to strategize each pillar in the OS.

This session is an analyst-led workshop that takes you through the eight pillars of the GTM Operating System in an hour. It will serve as a good preface to the sessions that are coming up next and put the discussions in context of the GTM process and the GTM OS.

This session is a sample of content from GTM Partners 8 Pillar GTM Operating System Certification course.

Speakers:
Bryan Brown, Chief Analyst and Co-Founder, GTM Partners
Lindsay Cordell, Partner, GTM Partners

10:15 am

Break for Innovation Center, Networking and Snacks

Location: Boston

The Innovation Center breaks are your chance to connect with Better Together partners and network with colleagues on the expo area.

10:45 am

It’s a Journey: How MFS Puts Customers at the Center of Marketing Innovation

Location: Boston

Marketers at industry-leading enterprises in traditional industries often face a dilemma: how do you maintain your company’s legacy as a trusted brand, while innovating for the future?

Join Kate Kennedy, Global Head of Events Strategy at the financial services company MFS, in a fireside chat with Tessa Barron, SVP of Marketing at ON24, as they discuss how to build a marketing strategy that’s supported by the right technology and keeps customer relationships at the center.

You’ll learn:

How to set an innovation agenda that’s customer centric
Advice for making and managing incremental change
Importance of instilling a data-driven culture for data-driven decisions
Opportunities to innovate within established marketing channels
Perspective on the future of events in the AI era

11:15 am

Better Together in Action: Key Use Cases and Execution Strategies from the Top GTM Technology Executives

Location: Boston

Get ready for a dynamic, late-night talk show-style session where top executives from leading GTM technology companies will share their insights on how their innovations drive business success. This lively discussion will be broken up into three key use cases and the technologies needed to improve the way companies Go-to-Market.

Use Case 1: How do we go from a world of cold outbound to warm follow-up and improve conversion rates?
Use Case 2: How can we unlock pipeline with customer time to value and ROI?
Use Case 3: How do we unlock customer growth to improve efficiency and profitability?
This session is moderated by the Chief Analyst of GTM Partners, Bryan Brown

12:30 pm

Lunch Break

Location: Boston

Enjoy a break for lunch and take the opportunity to network with fellow attendees in a relaxed environment.

1:15 pm

Guest Keynote : Building High Performing Teams

Location: Boston

Listen to the visionary Dr. Tim Elmore, the founder and CEO of Growing Leaders. Dr. Tim founded the Growing Leaders organization to focus on the development of emerging leaders. In the 11 years since Growing Leaders was founded, he has spoken to over 500,000 leaders across various industries.

You’ll learn:
How to work together as a high performing team
Pitfalls that are keeping you from becoming one team
How to build trust that drives meaningful business outcomes

2:00 pm

Analyst and Better Together Partners Led Roundtable

Location: Boston

The facilitated Roundtables create an intimate environment of small interactive group discussions focused on key GTM problems. Better Together Partners and Speakers will host the following table topics:

1. How to use reviews, insights, intent and data to drive revenue – G2
2. How to drive revenue through expansion and NRR? – Totango + Catalyst
3. What current realities in our culture present the greatest challenges to team building? – GTM Partners
4. What issues have you faced that you felt you handled well. What did you to lead well? – GTM Partners
5. What do you do to deepen the emotional intelligence of your team members? – GTM Partners.
6. How to use data and intent to drive revenue? – Demandbase
7. How to leverage an account based / demand generation motion to drive customer expansion – Demandbase
8. Enabling Marketing Innovation at Scale – ON24
9. Demand Generation – What’s Actually Working? – TechnologyAdvice
10. Crafting Modern Sales and Marketing Plays: Integrating ABM, GTM Strategies, and Gifting for Maximum Impact – Reachdesk

2:50 pm

Sharing Actionable Insights Across Sales, Marketing, and Customer Success

Location: Boston

Moderated by Lindsay Cordell, Partner at GTM Partners. Speakers Include:
Nurah Muhamad, Director of Customer Success, nTop
Brooke Wenrick, Director of Brand & Comms, CallMiner
Ryan Kelly, Vice President Marketing, Cockroach Labs

3:30 pm

Break for Innovation Center, Networking and Snacks

Location: Boston

The Innovation Center breaks are your chance to connect with Better Together partners and network with colleagues on the expo area.

4:00 pm

15 GTM Problems Workshop

Location: Boston

15 problems to solve. 15 tables. Pick your problem and move to that table.

4:45 pm

Innovation Center, Happy Hour, and Networking

Location: Boston

Connect with Better Together partners and catch up with colleagues on the expo area.

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

7:30 am

Networking Breakfast

Location: New York

Start your day by picking up your event badge and enjoy a Birds of a Feather style breakfast, where you can network and connect with peers in an informal setting.

8:45 am

5 Mega Trends Shaping the Future of GTM

Location: New York

Join us for an inspiring keynote address on the Future of Go-to-Market by Sangram Vajre, CEO and Co Founder of GTM Partners, featuring insights and trends that are shaping the future of the GTM across industries.

You’ll learn:
Why your go-to-market is broken and how to fix it?
Key trends from the latest GTM benchmark research
Strategies and examples on how modern companies Go-to-Market

9:15 am

GTM is Better Together Workshop - Build your GTM O.S. on a Slide

Location: New York

Go-to-Market has evolved and as we like to say, it is not a marketing or sales or even customer success problem. It is a GTM problem and a quick-fix strategy or a single GTM motion is not enough to solve this problem. It needs a framework that addresses the end-to-end process of Go-to-Market from marketing to customer success.

Enter the GTM Operating System. The GTM OS (Operating System) is an 8-pillar framework developed by GTM Partners to provide organizations with a blueprint to provide clarity and alignment in their strategic planning and execution process.

The eight pillars of Total Relevant Market, Market Investment Map, Brand & Demand, Pipeline Velocity, Customer Time-to-Value, Customer Expansion, Revenue Operations and Leadership & Management focus on the individual aspects of the GTM process and bringing in data-back research to strategize each pillar in the OS.

This session is an analyst-led workshop that takes you through the eight pillars of the GTM Operating System in an hour. It will serve as a good preface to the sessions that are coming up next and put the discussions in context of the GTM process and the GTM OS.

This session is a sample of content from GTM Partners 8 Pillar GTM Operating System Certification course.

Speakers:
Bryan Brown, Chief Analyst and Co-Founder, GTM Partners
Lindsay Cordell, Partner, GTM Partners

10:15 am

Break for Innovation Center, Networking and Snacks

Location: New York

The Innovation Center breaks are your chance to connect with Better Together partners and network with colleagues on the expo area.

10:45 am

Building Blocks of Event-Led Growth: A Fireside Chat with MSCI

Location: New York

Driving revenue growth takes more than successful execution of marketing and sales tactics, it requires a marketing and sales strategy that’s aligned and focused on a shared goal.
Join Melissa Socci, Head of Global Events and Client Partnerships at the financial services company MSCI in a fireside chat with Tessa Barron, advisor to ON24, as they discuss how to evolve traditional events into experiences that deliver quality leads, pipeline conversion and measurable results.
You’ll learn:
  • How to redefine event marketing success metrics
  • The role events can play in sales enablement and success
  • Ways to integrate digital and in-person events into a holistic strategy
  • Perspectives on the future of events in an AI world

11:15 am

Better Together in Action: Key Use Cases and Execution Strategies from the Top GTM Technology Executives

Location: New York

Get ready for a dynamic, late-night talk show-style session where top executives from leading GTM technology companies will share their insights on how their innovations drive business success. This lively discussion will be broken up into three key use cases and the technologies needed to improve the way companies Go-to-Market.


Use Case 1: How do we go from a world of cold outbound to warm follow-up and improve conversion rates?

Tom Keefe, Principal GTM Expert, Demandbase

Use Case 2: How can we unlock pipeline with customer time to value and ROI?

Sam Levan – CEO and Co-Founder, MadKudu

Becca Rawson – Senior Director, Customer Success, Vidyard

Use Case 3: How do we unlock customer growth to improve efficiency and profitability?

Palmer Houchins, VP of Marketing, G2

Edward Chiu, Co-CEO, Totango + Catalyst

This session is moderated by the Chief Analyst of GTM Partners, Bryan Brown

12:30 pm

Lunch Break

Location: New York

Enjoy a break for lunch and take the opportunity to network with fellow attendees in a relaxed environment.

1:15 pm

Guest Keynote : Building High Performing Teams

Location: New York

Listen to the visionary Dr. Tim Elmore, the founder and CEO of Growing Leaders. Dr. Tim founded the Growing Leaders organization to focus on the development of emerging leaders. In the 11 years since Growing Leaders was founded, he has spoken to over 500,000 leaders across various industries.

You’ll learn:
How to work together as a high performing team
Pitfalls that are keeping you from becoming one team
How to build trust that drives meaningful business outcomes

2:00 pm

Challenging the Status Quo of Buyer Journey Management

Location: New York

In this session, Caitin (IronClad), Cindy (Ericsson), Tracy (OpenSesame), and Lindsay (GTM Partners) will lead a dynamic discussion on how they’re advancing their understanding of the buyer journey.
We’ll dive into the complexities of selling to large buying committees, managing data orchestration in Go-to-Market operations, and the critical role of customer education in driving net revenue retention (NRR). Additionally, we’ll explore how misaligned KPIs between Sales and Customer Success can cause friction, and how today’s B2B buyers, who stay anonymous longer, expect a seamless experience across departments like Sales, Marketing, and Customer Success.
Your key takeaways will include:
How to achieve buyer journey clarity
How to use education to improve your NRR
How to breakdown silos in GTM

Moderated by Lindsay Cordell, Partner at GTM Partners. Speakers Include:
Caitlin Wood, Sr. Director, Scaled Customer Experience, IronClad
Cindy Chiang Perin, Senior Manager, Marketing, Ericsson
Tracy Eiler, CMO, OpenSesame

2:45 pm

Analyst and Better Together Partners Led Roundtable

Location: New York

The facilitated Roundtables create an intimate environment of small interactive group discussions focused on key GTM problems. Better Together Partners and Speakers will host the following table topics:

1. How to use reviews, insights, intent and data to drive revenue – G2
2. How to drive revenue through expansion and NRR? – Totango + Catalyst
3. What current realities in our culture present the greatest challenges to team building? – GTM Partners
4. What issues have you faced that you felt you handled well. What did you to lead well? – GTM Partners
5. What do you do to deepen the emotional intelligence of your team members? – GTM Partners.
6. How to use data and intent to drive revenue? – Demandbase
7. How to leverage an account based / demand generation motion to drive customer expansion – Demandbase
8. Enabling Marketing Innovation at Scale – ON24
9. Crafting Modern Sales and Marketing Plays: Integrating ABM, GTM Strategies, and Gifting for Maximum Impact – Reachdesk
10. Partner-Led Growth In Today’s Go-To-Market — PartnerStack

3:45 pm

Break for Innovation Center, Networking and Snacks

Location: New York

The Innovation Center breaks are your chance to connect with Better Together partners and network with colleagues on the expo area.

4:00 pm

Delivering your GTM Strategy with AI

Location: New York

One of the five mega-trends identified in the GTM Partners benchmark study is that AI won’t take your job, but people who use AI better will. The growth at the lowest-cost model has forced us to change our playbooks and GTM Plays. This has also affected how we approach GTM. Throw AI into the midst, and you almost need to relearn what GTM looks like with AI. Learn from industry leaders who have successfully integrated AI into their GTM strategies to drive growth and innovation.

In this session, you will learn:
  • Why AI won’t take your job? Discover how AI is a collaborative partner that enhances human decision-making, creativity, and strategic execution in GTM plays.
  • How you can prepare for market changes driven by AI
  • Practical applications of AI in key stages of the buyer’s journey where AI can help identify untapped opportunities for renewal, expansion, and cost reduction
  • Where to strategically apply AI—and where to avoid it
  • Understand how AI differs from other emerging technologies and why its predictive and automation capabilities uniquely position it to transform Go-to-Market strategies
  • How to shift from siloed point solutions to end-to-end platforms as part of a larger digital transformation strategy

This session will provide actionable insights for leaders looking to integrate AI into their GTM playbooks while staying ahead of market changes.

This panel is moderated by CMO and Co-Founder of Fullcast, Amy Cook
Panelists Include:
Jessica Fleisher, Director of Revenue Operations, Wix.com
Ryan Emge, Global Senior Manager, Account-Based Marketing, ServiceNow

4:45 pm

Innovation Center, Happy Hour, and Networking

Location: New York

Connect with Better Together partners and catch up with colleagues on the expo area.

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

Coming Soon

How Can I Get a Ticket?

Better Together 2024 is an invite-only event.
Sign up through us or one of our partners, or
Request an invitation.

Request Invitation

How Can I Get a Ticket?

Better Together 2024 is an invite-only event.
Sign up through us or one of our partners, or
Request an invitation.

Request Invitation

How Can I Get a Ticket?

Better Together 2024 is an invite-only event.
Sign up through us or one of our partners, or
Request an invitation.

Request Invitation

Who Should Come?

This event is for:

  • Director-level and up leaders
  • Marketing, Sales, RevOps, Customer Success, Product and Executive Leadership
  • Mid-market and Enterprise Companies
  • B2B (tech and non-tech)
  • Customer or future customer of any of our partners
  • GTM Tech Buyer or Stakeholder, don’t miss this event!

This event is not for:

  • Early stage companies
  • B2C
  • Fractional leaders
  • Consultants
  • VCs
  • Entry-level or junior GTM staff

Speakers

Bryan Brown

Chief Analyst & Co founder, GTM Partners

Bryan Brown

Chief Analyst & Co founder, GTM Partners

Bryan is a SaaS pioneer and thought leader in the marketing and sales tech industry. He has both created and brought to market innovative software products and ideas while helping thousands of companies in their effort to grow revenue more efficiently.

Lindsay Cordell

Partner, GTM Partners

Lindsay Cordell

Partner, GTM Partners

Lindsay is a practitioner turned analyst who studies best practices and trends in Go-to-Market and develops actionable models and blueprints for our clients. She has held both practitioner and leadership roles in almost every aspect of GTM, including Product, Marketing, Sales, Customer Success, Revenue Operations, and Enablement.

Sangram Vajre

CEO & Co founder, GTM Partners

Sangram Vajre

CEO & Co founder, GTM Partners

Sangram is a three-time best-selling author and co-founder of several organizations, including Terminus, The Peak Community, and most recently, GTM Partners. Sangram has been at the forefront of B2B marketing trends, the Flip-my-Funnel movement, and defining the Account-Based Marketing category, ushering in a new generation of go-to-market leaders.

Dr Tim Elmore

Dr Tim Elmore

Founder and CEO of Growing Leaders

Dr Tim Elmore

Founder and CEO of Growing Leaders

Dr. Tim Elmore is founder and CEO of Growing Leaders (www.growingleaders.com), an Atlanta‐based non‐profit organization created to develop emerging leaders. Since founding Growing Leaders in 2003, Elmore has spoken to over 500,000 leaders in businesses, universities, athletic teams and non-profit organizations, including The Home Depot, Coca-Cola Bottling Company Consolidated, American Eagle and Chick-fil-A as well as the San Francisco Giants, Tampa Bay Buccaneers, Buffalo Bills, the Ohio State University, Stanford University and the University of Alabama athletics.

Justin Noodleman

Justin Noodleman

Senior Director of Revenue, Vidyard

Justin Noodleman

Senior Director of Revenue, Vidyard

Sam Levan

Co-founder & CEO, Madkudu

Sam Levan

Co-founder & CEO, Madkudu

Karen Budell

CMO, Totango + Catalyst

Karen Budell

CMO, Totango + Catalyst

Tessa Barron

SVP of Marketing, ON24

Tessa Barron

SVP of Marketing, ON24

Julien Sauvage

GVP Marketing, Clari

Julien Sauvage

GVP Marketing, Clari

Palmer Houchins

VP of Marketing, G2

Palmer Houchins

VP of Marketing, G2

Tyler Lessard

CMO, Technology Advice

Tyler Lessard

CMO, Technology Advice

Jam Khan

SVP Portfolio Marketing, ZoomInfo

Jam Khan

SVP Portfolio Marketing, ZoomInfo

Chris Moody

VP, Brand Marketing, Demandbase

Chris Moody

VP, Brand Marketing, Demandbase

Robert Heidish

VP, Digital Marketing Technology & Operations, Global Brand, Fiserv

Robert Heidish

VP, Digital Marketing Technology & Operations, Global Brand, Fiserv

Sarah Allen Short

Sarah Allen Short

Head of Research, GTM Partners

Sarah Allen Short

Head of Research, GTM Partners

Camye Mackey

Camye Mackey

EVP and Chief People, Diversity & Inclusion Officer, Atlanta Hawks

Camye Mackey

EVP and Chief People, Diversity & Inclusion Officer, Atlanta Hawks

Paul Whelan

Paul Whelan

Director Global Customer Success Operations, Verint

Paul Whelan

Director Global Customer Success Operations, Verint

Manjush (MJ) Varghese

Manjush (MJ) Varghese

SVP of Digital Strategy & Marketing, Equifax

Manjush (MJ) Varghese

SVP of Digital Strategy & Marketing, Equifax

Howard H Atkins

Howard H Atkins

Executive Vice President, ConstructConnect

Howard H Atkins

Executive Vice President, ConstructConnect

Nadia Davis

Nadia Davis

Sr. Director of Revenue Marketing & MarOps, Payitgov.com

Nadia Davis

Sr. Director of Revenue Marketing & MarOps, Payitgov.com

Heather Berggren

Heather Berggren

Sr. Director, Demand Generation, Cisco

Heather Berggren

Sr. Director, Demand Generation, Cisco

Alistair Rennie

Alistair Rennie

CEO, Totango

Alistair Rennie

CEO, Totango

Eric Gilpin

Eric Gilpin

CRO, G2

Eric Gilpin

CRO, G2

Zach Jones

Zach Jones

CRO, Technology Advice

Zach Jones

CRO, Technology Advice

Tom Williams

Tom Williams

Head of Strategic Alliances, Clari

Tom Williams

Head of Strategic Alliances, Clari

Brooke Wenrick

Director, Brand & Communications, CallMiner

Brooke Wenrick

Director, Brand & Communications, CallMiner

Nurah Muhamad

Director of Customer Success, nTop

Nurah Muhamad

Director of Customer Success, nTop

Kate Kennedy

Global Head of Events Strategy, MFS

Kate Kennedy

Global Head of Events Strategy, MFS

Ryan Kelly

VP of Marketing, Cockroach Labs

Ryan Kelly

VP of Marketing, Cockroach Labs

Stephanie Quinn

Senior Director, Integrated + Digital Marketing, Demandbase

Stephanie Quinn

Senior Director, Integrated + Digital Marketing, Demandbase

Jonathan Lister

Chief Operating Officer, Vidyard

Jonathan Lister

Chief Operating Officer, Vidyard

Edward Chiu

Edward Chiu

Co-CEO, Catalyst + Totango

Edward Chiu

Co-CEO, Catalyst + Totango

Tom Keefe

Tom Keefe

Principal GTM Expert, Demandbase

Tom Keefe

Principal GTM Expert, Demandbase

Caitlin Wood

Caitlin Wood

Senior Director, Scaled Customer Experience, IronClad

Caitlin Wood

Senior Director, Scaled Customer Experience, IronClad

Tracy Eiler

Tracy Eiler

CMO, OpenSesame

Tracy Eiler

CMO, OpenSesame

Jessica Fleisher

Jessica Fleisher

Director of Revenue Operations, Wix

Jessica Fleisher

Director of Revenue Operations, Wix

Ryan O. Emge

Ryan O. Emge

Global Senior Manager - ABM, ServiceNow

Ryan O. Emge

Global Senior Manager - ABM, ServiceNow

Amy Cook

Amy Cook Ph.D.

CMO and Co Founder, Fullcast

Amy Cook Ph.D.

CMO and Co Founder, Fullcast

Melissa Socci

Melissa Socci

Head of Global Events & Client Partnerships, MSCI Inc

Melissa Socci

Head of Global Events & Client Partnerships, MSCI Inc

Mike Head

Mike Head

Chief Revenue Officer, PartnerStack

Mike Head

Chief Revenue Officer, PartnerStack

Cindy Chiang Perin

Cindy Chiang Perin

Senior Marketing Manager

Cindy Chiang Perin

Senior Marketing Manager

Becca Rawson

Becca Rawson

Senior Director, Customer Success, Vidyard

Becca Rawson

Senior Director, Customer Success, Vidyard

Maria Toft

Maria Toft

Senior Director, Marketing Operations, Cockroach

Maria Toft

Senior Director, Marketing Operations, Cockroach

Maria Toft

Maria Toft

Senior Director, Marketing Operations, Cockroach

Maria Toft

Senior Director, Marketing Operations, Cockroach

Becca Rawson

Becca Rawson

Senior Director, Customer Success, Vidyard

Becca Rawson

Senior Director, Customer Success, Vidyard

Cindy Chiang Perin

Cindy Chiang Perin

Senior Marketing Manager

Cindy Chiang Perin

Senior Marketing Manager

Mike Head

Mike Head

Chief Revenue Officer, PartnerStack

Mike Head

Chief Revenue Officer, PartnerStack

Melissa Socci

Melissa Socci

Head of Global Events & Client Partnerships, MSCI Inc

Melissa Socci

Head of Global Events & Client Partnerships, MSCI Inc

Amy Cook

Amy Cook Ph.D.

CMO and Co Founder, Fullcast

Amy Cook Ph.D.

CMO and Co Founder, Fullcast

Integration and Expo Partners

Album 01 Album 02 Album 03 Album 04

Frequently Asked Questions

GTM is Better Together will include networking, keynotes, research, best practices, panels, GTM awards, and real GTM leaders sharing their tech stacks and approaches to team unity. We have a few surprises planned as well, and promise an event experience that will be not only educational but fun.
There will be a call for speakers on the 12th June 2024. In the meantime, you can send us an email to btATgtmpartnersDOTcom to express interest.
The event is one day, starting at 8 a.m. and ending with a networking happy hour from 5-7 p.m. with local musicians.

We expect around 150 attendees in each city.

We are hosting a birds-of-a-feather breakfast in the morning, opportunities to meet with each other and partners throughout the day, and a happy hour at the end of the day.

If you are a customer of our Better Together partners, you can come for free. Tickets for others are $999 for a pair of tickets so you can bring a colleague.

Register for the event

Tickets are $999 for a pair of tickets
so you can bring a colleague.
Special Early Bird Pricing with 50% discount.
Better Together is an Enterprise Event for Director Level and Above.