Better Together | GTM Partners

GTM is better together.

Join us as we burn down team silos and build winning tech stacks.

4

locations

30+

Speakers

30+

Sessions

700+

Attendees

Your GTM is Broken.

Why Better Together.

The First B2B Go-to-Market Conference. Focused on Unifying Teams and Tech.

GTM is hard, and it shows: 56% of companies missed revenue goals last year. To fix pipelines, revenue, renewals, and expansions, we can’t just fix sales or marketing.

We need a holistic approach that involves sales, marketing, customer success, RevOps, product, and executive leadership. We need tech that integrates into a strategic stack that is greater than the sum of their parts.

GTM is Better Together is a new category of events that combines the deep learning of a user conference, the case studies of an industry trade show, the innovative solutions of a technology conference, and the intimate feel of an executive forum.

GTM is Better Together is an invitation-only, four-city series of executive summits focused on bringing mid-market and enterprise GTM teams together to solve your biggest problems.

That’s why it’s the first conference ever to offer two-for-one tickets. Get one for yourself and give the other to a GTM counterpart on another team: they can attend in any city!

Partners for GTM is Better Together have been carefully selected to represent the epitome of GTM technology; they each provide unique capabilities and solutions that complement each other and work better together. Partners include: Demandbase, Clari, G2, MadKudu, ON24,Vidyard, Technology Advice, Totango + Catalyst and ZoomInfo.

Attend if you are a current or future customer of one of our technology partners. Attend if you are a senior B2B leader at a midmarket or enterprise company who wants to unite your GTM teams and technology.

Why Bring Your Team to Better Together 2024?

Join an elite group of leaders shaping the discussion around what a modern,
Enterprise, GTM team and tech stack should look like and how it can be best
Optimised for efficiency and scalability.

Invite-Only

This event is for people
having big, GTM problems
at big companies.

Get Inspired

Interactive workshops,
frameworks, problem-solving
sessions, case studies, and
peer networking.

Align Your GTM Team

Burn your silos and learn how
to build a high-performing
GTM team.

Build Your GTM Tech Stack

Apply lessons from real-world GTM tech stacks to solve your company’s unique challenges.

GTM Therapy!

You’re not alone. While we can’t solve your personal life problems, we can solve your GTM problems.

Latest Research & Benchmarks

Get exclusive access to the Better Together Benchmark Report that is launching at INBOUND 2024.

2024 Schedule

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

7:30 am

Networking Breakfast

Location: Atlanta

Start your day by picking up your event badge and enjoy a Birds of a Feather style breakfast, where you can network and connect with peers in an informal setting.

8:45 am

Opening Keynote

Location: Atlanta

Join us for an inspiring keynote address on the Future of Go-to-Market by Sangram Vajre, CEO and Co Founder of GTM Partners, featuring insights and trends that are shaping the future of the GTM across industries.

9:15 am

Executive Insights

Location: Atlanta

Hear from top executives from leading companies like Demandbase, ZoomInfo, ON24, G2, Clari, MadKudu, Technology Advice, Totango + Catalyst, and Vidyard as they discuss industry trends and share their strategic visions.

10:45 am

Break

Location: Atlanta

Take a short break to refresh and network with other attendees before the next session.

11:20 am

New frameworks & use cases to drive GTM growth (Strategy & Execution)

Location: Atlanta

Participate in an interactive think tank session with GTM analysts and key C level executives from Better Together partners, to explore innovative go-to-market strategies and best practices.

12:00 pm

Lunch Break

Location: Atlanta

Enjoy a break for lunch and take the opportunity to network with fellow attendees in a relaxed environment.

1:00 pm

Afternoon Keynote

Location: Atlanta

Join Dr Tim Elmore as he speaks about High Performing GTM Teams

1:30 pm

Panel Discussion - Achieving scale in enterprise companies utilizing first party data

Location: Atlanta

Learn from a detailed discussion on achieving scale in enterprise companies utilizing first party data. This discussion covers: What GTM Motions are help in collecting first party data? How is first party data being utilized for brand and demand and pipeline velocity? What is a healthy data strategy? Tips for data integration and integrity strategy How silos were broken down to create an integrated and efficient GTM Tech Stack within organizations?

2:00 pm

Panel Discussion (TBA)

Location: Atlanta

Another engaging case study highlighting the benefits and success stories of collaborative efforts between organizations.

2:30 pm

Better Together Customer Story

Location: Atlanta

A customer presentation on how 3-4 technologies work Better Together. This session covers: The buying process and the uses cases that were considered The ROI of each of the technologies being used in the Tech Stack ⁠How do these technologies work better together? ⁠How do these technologies integrate with the overall GTM Tech Stack to create trust?

3:00 pm

Evening Break

Location: Atlanta

Take a short break and network with your colleagues.

3:15 pm

Solving Your Biggest GTM Problems (table topics)

Location: Atlanta

Better Together Partners and Speakers will host the following table topics: 1. How do you navigate buying in an enterprise company? 2. How to drive revenue through expansion and NRR? 3. How to use data and intent to drive revenue? 4. How do you optimize and create modern sales plays? 5. How to use customer reviews and insights to create net new deals? 6. What online experiences create conversions for enterprise companies? 7. GTM alignment and leaders and front line (sales, marketing, csm, etc = align on metrics, process, people, process, tech) 8. How to leverage an account based / demand gen motion to drive customer expansion (how do customer plays look diff)

4:30 pm

Networking and Innovation

Location: Atlanta

Visit the Innovation Center, enjoy a happy hour, and network with other professionals to end the day on a high note.

How Can I Get a Ticket?

Better Together 2024 is an enterprise level event for Director level and above.
Tickets are $999 for a pair of tickets so you can bring a colleague.
Special Early Bird Pricing with 50% discount now available!

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

Coming Soon

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

Coming Soon

Agenda

Every attendee gets two tickets, so be sure to invite your counterparts in sales, marketing, customer success, RevOps, product, and executive leadership. They can attend any event in any city.

Take the GTM MOVE Assessment as a team to get aligned.

Sign up to get your team GTM certified .

Agree in advance on team goals and objectives.

Create a document repository for notes, slides, etc..,

Coming Soon

How Can I Get a Ticket?

Better Together 2024 is an invite-only event.
Sign up through us or one of our partners, or
Request an invitation.

How Can I Get a Ticket?

Better Together 2024 is an invite-only event.
Sign up through us or one of our partners, or
Request an invitation.

How Can I Get a Ticket?

Better Together 2024 is an invite-only event.
Sign up through us or one of our partners, or
Request an invitation.

Who Should Come?

This event is for:

This event is not for:

Speakers

Bryan Brown

Chief Analyst & Co founder, GTM Partners

Bryan Brown

Chief Analyst & Co founder, GTM Partners

Bryan is a SaaS pioneer and thought leader in the marketing and sales tech industry. He has both created and brought to market innovative software products and ideas while helping thousands of companies in their effort to grow revenue more efficiently.

Lindsay Cordell

Senior Analyst, GTM Partners

Lindsay Cordell

Senior Analyst, GTM Partners

Lindsay is a practitioner turned analyst who studies best practices and trends in Go-to-Market and develops actionable models and blueprints for our clients. She has held both practitioner and leadership roles in almost every aspect of GTM, including Product, Marketing, Sales, Customer Success, Revenue Operations, and Enablement.

Sangram Vajre

CEO & Co founder, GTM Partners

Sangram Vajre

CEO & Co founder, GTM Partners

Sangram is a three-time best-selling author and co-founder of several organizations, including Terminus, The Peak Community, and most recently, GTM Partners. Sangram has been at the forefront of B2B marketing trends, the Flip-my-Funnel movement, and defining the Account-Based Marketing category, ushering in a new generation of go-to-market leaders.

Dr Tim Elmore

Dr Tim Elmore

Founder and CEO of Growing Leaders

Dr Tim Elmore

Founder and CEO of Growing Leaders

Dr. Tim Elmore is founder and CEO of Growing Leaders (www.growingleaders.com), an Atlanta‐based non‐profit organization created to develop emerging leaders. Since founding Growing Leaders in 2003, Elmore has spoken to over 500,000 leaders in businesses, universities, athletic teams and non-profit organizations, including The Home Depot, Coca-Cola Bottling Company Consolidated, American Eagle and Chick-fil-A as well as the San Francisco Giants, Tampa Bay Buccaneers, Buffalo Bills, the Ohio State University, Stanford University and the University of Alabama athletics.

Michael Litt

CEO, Vidyard

Michael Litt

CEO, Vidyard

Sam Levan

Co-founder & CEO, Madkudu

Sam Levan

Co-founder & CEO, Madkudu

Integration and Expo Partners

Frequently Asked Questions

GTM is Better Together will include networking, keynotes, research, best practices, panels, GTM awards, and real GTM leaders sharing their tech stacks and approaches to team unity. We have a few surprises planned as well, and promise an event experience that will be not only educational but fun.
There will be a call for speakers on the 12th June 2024. In the meantime, you can send us an email to btATgtmpartnersDOTcom to express interest.
The event is one day, starting at 8 a.m. and ending with a networking happy hour from 5-7 p.m. with local musicians.

We expect around 150 attendees in each city.

We are hosting a birds-of-a-feather breakfast in the morning, opportunities to meet with each other and partners throughout the day, and a happy hour at the end of the day.

If you are a customer of our Better Together partners, you can come for free. Tickets for others are $999 for a pair of tickets so you can bring a colleague.

Register for the event

Tickets are $999 for a pair of tickets
so you can bring a colleague.
Special Early Bird Pricing with 50% discount.
Better Together is an Enterprise Event for Director Level and Above.