Better Together is an elite gathering of enterprise GTM leaders focused on one mission: achieving efficient growth through collaboration.
By uniting teams, technologies, and trust, we’re creating the blueprint for modern Go-to-Market success. Across four cities, we’re proving that breakthrough results happen when we work together.
From Atlanta’s energy to Boston’s innovation hub and New York City’s dynamic pulse, each Better Together stop has delivered breakthrough insights on GTM excellence. Watch enterprise leaders tackle efficient growth, customer success, and partner-led innovation through expert panels and interactive workshops that are reshaping Go-to-Market strategy.
San Francisco coming soon – Join us for our final 2024 destination
Hear directly from enterprise GTM leaders about their transformative experiences. These insights from your peers showcase how Better Together is reshaping Go-to-Market strategy through practical collaboration and innovative thinking.
Better Together brings together the most innovative minds in Go-to-Market. Our speakers represent leading enterprises and breakthrough companies, sharing battle-tested strategies for efficient growth. From CMOs to CROs, these leaders are defining the future of collaborative GTM success.
– Internal GTM clarity is the #1 barrier to hitting business goals (68% of companies)
– GTM is evolving from growth-at-all-costs to efficient growth at scale
– Focus shifting from TAM to Total Relevant Market (TRM)
– 90% of old playbooks aren’t working in today’s market
– Teams need strategists, not just specialists
– 59% of Enterprises missed revenue targets in ’23 (up from 26% in ’22)
– Net Revenue Retention (NRR) can double business size in 5 years without new logos
– Smaller segments + focused offerings = more revenue growth
– Revenue leaks account for 26% of ARR loss
– 75% of companies using Partner-Led Growth see positive results
– 60% of companies struggle to prove ROI
– Focus on getting first moment of value, then building on it
– Customer marketing must center on value delivery
– Churn is a business problem, not just a CS problem
– Digital + human approach needed for scale
– Integration between tools is crucial for insights
– Context and signals outweigh volume in outreach
– 1200-1400 outbound touches needed per deal
– Teams save 10+ hours/week with AI-powered tools
– Tech stack must align with GTM maturity stage
– Five generations now work together in GTM teams
– Great teams need: sense of destiny, family, militant spirit
– Cross-functional alignment crucial for expansion
– Every customer renewal is now a renegotiation
– Sales 3x more likely to close self-sourced vs. marketing leads
Transform insights into impact. Whether you’re ready to assess your GTM maturity, enhance your expertise, or join the next wave of Better Together events, your path to efficient growth starts here.
Your insights drive our innovation. Share your event experience and help shape future Better Together gatherings. Your feedback directly influences how we evolve this movement to deliver even more value to enterprise GTM leaders.
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Master the GTM Operating System
Join 150+ enterprise leaders who've started their certification journey after experiencing our GTM OS workshop. This proven framework delivers the blueprint for unified, efficient Go-to-Market execution across your organization.
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Assess Your GTM Maturity
Discover where your organization stands across Problem-Market Fit, Product-Market Fit, and Platform-Market Fit. Uncover team misalignments, identify growth opportunities, and get actionable insights for GTM success.
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Join to movement and get exclusive access to GTM Partners research. Be the first to adopt new frameworks, get ahead with the latest insights and become a voice for change and advancement in GTM in and outside your organization.
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Continue the Better Together Journey
The movement continues in 2025 with intimate breakfast sessions and targeted roadshows for enterprise GTM leaders. Join us in creating the next chapter of efficient growth through practical collaboration.
Better Together 2024 is an invite-only event. Sign up through us or one of our partners, or request an invitation.
